Broadband Expertise
Broadband Consulting Group (BBCGi) is a committed and experienced team of market research and consulting professionals who specialize in supplying critical decision making data to telecom marketing and network planning management teams.
BBCGi has proven expertise in providing focused market research and complex data analysis in areas such as network planning and capital deployment, market segmentation, measuring market share and flowshare, assessing competitive landscapes and GIS Mapping.
Since 2003, BBCGi has been using advanced marketing research and data collection techniques to help clients understand
- Prime areas for network expansion
- Optimal locations for placement of wireless towers and optical switching equipment
- The competitive service providers in the area and what services, speeds and price points they are offering
- Demographic and geographic characteristics of the new service area
BBCGi has also assisted dozens of clients prepare applications to expand broadband service in underserved areas through the Broadband Stimulus Broadband Technology Opportunities Program (BTOP) and Broadband Initiatives Program (BIP) administered by the National Telecommunications and Information Administration (NTIA) and Department of Agriculture's Rural Utilities Service (RUS). Throughout the program, BBCGi supported over twenty five different clients with their funding applications with awarded funds totaling over $500 million.
Our Methodology
As a result of its strength and history with competitive research, BBCGi has developed a proprietary methodology using leading-edge data collection techniques to determine cable telephony and/or DSL subscribership and adoption rates at any geographic level from the neighborhood/census block to regions of the country.
BBCGi leverages its relationships with Experian, Accudata, and other demographic and telephony data providers to collect multiple data points on a significant sample of households in the client's targeted geography in a way that is highly flexible and cost effective. The combination of automated and manual data collection specific to the area in question allows BBCGi to be cost effective, accurate, and extremely fast in determining broadband market share, flowshare, availability and adoption rates.
BBCGi is prepared to help you:
- Conduct web-enabled data mining, market surveys and statistical sampling to measure market share, flow share and gather competitive intelligence data
- Host online broadband qualification tools for telephony service providers
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Define service area requirements and compliance to government programs for broadband deployment and growth:
- Gather and analyze demographic and broadband availability data necessary to complete applications to NTIA/RUS.
- Provide supporting documentation and maps by census block areas to strengthen applications.
- Provide quarterly growth measurement and reporting services for Sustainable Broadband Adoption programs.
- Provide data collection and market research services during applicant due diligence and incumbent provider commentary phases.
What's New
Tuesday, August 24, 2010
COLUMBIA, Missouri (August 24, 2010) - BBCGi has announced that during the American Recovery and Re-investment Act's (ARRA) Broadband Stimulus Program, BBCGi supported over twenty five different clients with their funding applications with awarded funds totaling over $500 million. BBCGi provided these clients with a range of services including service availability screenings, competitive intelligence, service area data collection, GIS mapping and post-award compliance and sustainability studies.